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This leads us to another famous Ogilvy quote: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.We’ve seen e-mail subject lines where a one word change increased click-throughs by 46%." - never understand this one"I don't know what I want to be when I grow up!" - verging on humorous Mine isn't that brill either Want to play doctors and nurses?? Oooo errrrr missus Be the reason I shave my legs..........The first thing you need to know is the #1 rule for headline writing: The primary purpose of the headline is to get the first sentence read.If you hang around copywriting circles long enough, you’re sure to read this rule at one point or another because most copywriter’s view getting potential customers to continue reading as the number rule of headline writing.

Hopefully you will all have fun meeting singles and try out this online dating thing...That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.They create an initial impression that either draws readers in or pushes them away.Decided to check my search results to see what came up:"First class single.No I'm not a train ticket""The future's bright, the future's ginger" "That'll do donkey.

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